Automotive
Can we sell more without changing the prices?
14.05.12
On April 26th I had the honor of moderating a panel at the IE, in its twentieth automotive forum. The issue we dealt with was whether, outside of price, we can do to be the ones who sell cars. To discuss this, we had the heads of a group of dealers, a consumer financial and a leasing company.
The dealers in Brazil increased more rapidly than sales
17.04.12
The number of dealers in Brazil in 2011 grew 12%. This increase has a direct impact on brand value for the customer. But this increase (up to 4,300 points of sale) does not correspond exactly with the market growth, which was 2.9% (3.42 million vehicle sales). On that basis, the average of sales each distribution point fell by 8.5%.
2.0 Recruitment in the automotive industry: the future online
02.04.12
The wave of Internet and social networks has also drawn to automotive customers. Although many have not purchased online, 75% already used it as a means of information that directly affects their purchase decision. And 37% of buyers have Facebook profile.
Las claves del mercado del automóvil y su futuro, en el Navegador del IE y Overlap
23.02.12
El sector de la automoción ha sido uno de los más golpeados por la crisis, lo que se ha traducido tanto en el número de ventas como en el perfil del comprador y la estrategia de las empresas. Para conocer cómo están ocurriendo estos cambios y esbozar algunas líneas sobre el futuro próximo, distintos expertos se han reunido en el Navegador organizado por el Instituto de Empresa y patrocinado por Overlap.
20.02.12
El miércoles 22 de febrero un panel de expertos analiza la coyuntura del sector del automóvil y qué se puede esperar en 2012. El navegador que organiza el IE Business School cuenta con la participación del gerente del área en Overlap, Pablo Rodríguez, que desgranará la situación de los recursos humanos en las marcas y redes.
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