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Applications of Referral Marketing: Segmentation by time or target audience

16.05.12

Written by Andrés Ríos

referral_mkt_target_mkt_y_customer_experienceIn the previous post on Referral Marketing we left with the idea that it was born a new sales model based on the organized and systematic use of the references of our customers to their friends and acquaintances ... But how does it relate to other trends such as Customer Experience Management or Target Marketing?

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ASTD 2012, trends focus

09.05.12

Written by Ravi Purswani

la_fotoOverlap is following all that happens in the ASTD. From yesterday, we highlight the innovation expert John Kao. We also urge you to participate in our study to analyze and discover the next trends in training and development.

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The evolution of learning in the BBVA Campus in the first round of the ASTD2012

07.05.12

Written by Ravi Purswani

astd_2012_exteriorThe first day of the ASTD has given us great ideas and knowledge about training and development. Denver is now an erupting volcano which we are extracting all we can.

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Overlap, speaker in the ASTD 2012

04.05.12

Written by Ravi Purswani

Temp_ICE2012_WebsiteMastheadFollow with us all the activity in the largest gathering of Training and Development from 6 to 9 May in Denver (USA). Overlap will participate as a speaker and what happens there through your digital media.

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Sales Academies: A procedure for implantation

30.04.12

Written by Andrés Ríos

procedimiento_sales_academiesAfter the first post on the concept and utility of Sales Academies, today we will talk about its implementation. Regarding the methodology of creating Sales Academies, can pose a scheme of work considering four phases of implementation.

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