Healthcare
New models for sales in the pharmaceutical sector, will you seize the opportunity?
27.03.12
Nowadays, OTC products (Over the counter) are becoming a key business opportunity for industry and for the channel: the pharmacy. Seizing this opportunity requires management category and channel specific criteria to professionalise the pharmacies.
Training of Pharmaceutical Sales Representatives: Key to the Business Strategy (II)
10.10.10
Second part of “Training of Pharmaceutical Sales Representatives: Key to the Business Strategy”
The new capabilities that the Pharmaceutical Sales Representative has to put into practice, in addition to those that he had been implementing in the relation with the physician, which are not undermined, because dealing with this customer is not so easy, are information analysis...
Training of Pharmaceutical Sales Representatives: Key to the Business Strategy (I)
01.10.10
First part
The process of incorporating a drug in a center’s therapeutic guide and, above, all, the players involved in prescribing decisions, are critical for laboratories to rethink, as they have been doing, their business strategies.
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