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Innovation in products, tools and processes, the highlight of Alimentaria 2012

03.04.12

Written by Javier Santolaya

cata_de_aceites_alimentariaThe International Food and Beverages, Alimentaria, is one of the main events for the industry worldwide and the 2012 edition, held in Barcelona on 26-29 March, hasn´t remain indifferent to the sector.

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The latest technology, impossed on the commercial management

14.03.12

Written by Javier Santolaya

movil_y_portatil

Many companies are working on incorporating technology to support the management of routes or portfolios of clients, particularly those that handle more than 250 sellers, such as channels for Hostelry and Impulse.

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Business Strategies in a Complex Environment: Shopper Marketing

09.11.10

Written by Javier Santolaya

Fourth part of the post Business Strategies in a Complex Environment focused on Shopper Marketing.

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Business Strategies in a Complex Environment: Prices and Promotional Activity

03.11.10

Written by Javier Santolaya

Third part of the post Business Strategies in a Complex Environment focused on Prices and Promotional Activity

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Business Strategies in a Complex Environment: Excellence in Sales and Implementation

02.11.10

Written by Javier Santolaya

Second part of the post Business Strategies in a Complex Environment focused on Excellence in Sales and Implementation

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