ICT

Solutions for the Audiovisual segment

• Design, development and implementation of Business Models taking as a starting point the clients’ communication counseling needs:
  • Sale of Advertising - National Client/ Sale of Advertising Regional-Local Client:
    • Up-selling/ Cross-selling Models
    • Segmentation
    • Clients Portfolio Management
    • Key Accounts Management
    • Sale of solutions and value to advertiser
• Transformation of commercial networks, from support/product sale to Solutions sale:
  • Role of leadership within the new Model. Funnel Management/ advertiser’s Purchase Cycle
  • Key Accounts profitable management
  • Communication Solutions sale negotiation; high added value linked to Marketing strategy and communication of advertisements

• Design and implementation of Relationship models with Media Planners, moving from intermediary to Partnership.