In times of strong competition within the sector plus a nationwide decrease in sales, our client set the objective of consolidating and/or strengthening its position in the market.
The Company’s commercial strategy consisted in standardizing the commercial and business management style of the Regional Chiefs. To this end, it was necessary to direct management towards pro-activity and commercial efficiency, and transform the Regional Chief into a figure of commercial thrust and business consultant, therefore, ensuring business results on the one hand and customer satisfaction on the other.