Healthcare

Segments

Healthcare Solutions

Primary Care sale

  • Medical consultation welcome
  • Medical consultation: Primary care
  • A different Medical Sales Representative: Results oriented
  • Regional offices commercial planning (doctor files, Brick, healthcare area)
  • Planning and profitability of promotional budget

Hospital sales

  • Specialists consultations
  • Hospital sales
  • Presentation and sale of pharmaceutical products to groups of doctors
  • Launching of pharmaceutical products
  • Planning and management of hospital accounts

Management of Commercial Teams

  • Frustration tolerance, perseverance of the medical sales representative
  • Cycle meetings
  • Coaching for area managers
  • Teamwork: Mirror Teams
  • Evaluation and goal setting interviews
  • Delegates support, observation and feedback
  • Development of co-workers’ competencies
  • Influential communication
  • Effective leadership

The Medical Sales Representative

  • Selling skills
  • Relationship with doctor
  • Basic legislation and its application on pharmaceutical sales.
  • Medicine for non-doctors
  • Persuasive communication in the sale of medicines
  • Closing the sale with the doctor
  • Medical sales representative / buyer’s advisor negotiation
  • KAM/healthcare manager negotiation
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