ICT

New Commercial Model

Our client, a leading company in communication media,  was faced with a radical change in the market that forced the company to rethink its business model  and therefore, its commercial model.

The starting point was a market in permanent growth with a leading position that allowed the company to do without an active commercial policy, but rather based on placing of orders and there was an excessive dependence upon segment-derived revenues.

The situation encountered was radically different: need to diversify advertising investment in different segments, loss of share in the press segment to other conventional and unconventional media, need to become client oriented.